THE ADVERTISING SLOGAN HALL OF FAME - THE BEST IN BRANDING

THE ADVERTISING SLOGAN HALL OF FAME - THE BEST IN BRANDING

THE ADVERTISING SLOGAN HALL OF FAME - THE BEST IN BRANDING

famous advertising slogans - Hall of Fame Menu
   

Introduction
   


Welcome to the Advertising Slogan Hall of Fame

It's time the great advertising lines earned some recognition.

Slogans, straplines, taglines, end lines, payoffs, claims and signatures - even some headlines.

The Advertising Slogan Hall Of Fame, sponsored by AdSlogans.com, recognizes excellence and best practice in advertising, benchmarking creativity -- identifying the best in branding.

Our selection panel reviewed 100 slogan nominations in the third round, to come up with 31 new members.

Judging criteria included individual opinions as to whether a line did or did not merit inclusion in The Advertising Slogan Hall of Fame.

Through a complex series of algorithms 31 more slogans were selected and inducted into the Hall of Fame.

The top-scoring slogan in the third round was AT&T's "Reach out and touch someone." In the second round it was KFC's "Finger-lickin' good!" The leader in the first round (in 2000) was "Beanz meanz Heinz'.

Listed alphabetically, click here to see our new inductees.



Advertising Slogan Hall of Fame
   
       

The Advertising Slogan Hall Of Fame recognises excellence and best practice in advertising, benchmarking creativity - identifying the best in branding.  The Advertising Slogan Hall of Fame now recognizes 125 lines as members, ranging from ‘Let your fingers do the walking’ to ‘Heineken refreshes the parts other beers cannot reach,’ to ‘We try harder,’ to ‘If you’ve got it, flaunt it.’

SLOGAN	ADVERTISER	AD AGENCY	YEAR		MEDIA STILL
Access. Your flexible friend.	Access		1978
Impossible is nothing	Adidas	TBWA / 180 Amsterdam	2004
Plop, plop, fizz, fizz, oh what a relief it is. 'Plink, plink, fizz, fizz.'	Alka Seltzer	Jack Tinker & Partners	1953
You're in good hands with Allstate.	Allstate	Allstate / Leo Burnett	1950
Don´t leave home without it.	American Express	Ogilvy & Mather	1975
Think different.	Apple Macintosh	TBWA Chiat/Day	1997
Reach out and touch someone.	AT&T	N W Ayer	1979
Vorsprung Durch Technik.	Audi	BBH	1982
We try harder.	Avis Rent A Car	Doyle Dane Bernbach	1962
Ah! Bisto	Bisto		circa 1919
The ultimate driving machine.	BMW	Ammirati & Puris	1975
The quick picker upper.	Bounty	Dancer-Fitzgerald-Sample	1960
When you got it, flaunt it.	Braniff Airlines	Lois Pitts Gershon Pon	1967
The world's favourite airline.	British Airways	Saatchi & Saatchi	1983
It's good to talk.	British Telecom/BT	Abbott Mead Vickers/BBDO	1994
A little dab'll do ya.	Brylcreem	Kenyon & Eckhardt	1949
Have it your way.	Burger King	BBDO	1973
Are you a Cadbury's Fruit & Nut case?	Cadbury's Fruit & Nut	Young & Rubicam	1978
And all because the lady loves Milk Tray.	Cadbury's Milk Tray	Leo Burnett	1968
Calgon, take me away.	Calgon	Ketchum	1970s
I'd walk a mile for a Camel.	Camel	N W Ayer	1921
M'm! M'm! Good!	Campbell's Soup	BBDO	1935
I bet he drinks Carling Black Label.	Carling Black Label	WCRS	1986
Probably the best lager in the world.	Carlsberg	Saatchi & Saatchi	1973
Australians wouldn't give a XXXX for anything else.	Castlemaine XXXX	Saatchi & Saatchi	1984
Please don't squeeze the Charmin.	Charmin	Benton & Bowles	1964
The Citi never sleeps.	Citibank	Wells, Rich, Greene	1976
Does she or doesn't she?	Clairol	Foote Cone & Belding	1964
The antidote for civilization.	Club Med	Ammirati & Puris	1982
It's the real thing	Coca Cola	McCann-Erickson	1969
The pause that refreshes.	Coca-Cola		1929
Simples	Comparethemarket.com	VCCP	2009
It's what your right arm's for.	Courage Tavern Ale	BMP.DDB
Look, Ma, no cavities!	Crest	Benton & Bowles	1958
A diamond is forever.	De Beers Consolidated	N W Ayer	1948
The last place you want to go	Dixons	M&C Saatchi, London	2009
Go to work on an egg.	Egg Marketing Board	Mather & Crowther	1957
Put a tiger in your tank.	Esso	McCann-Erickson	1964
When it absolutely, positively has to be there overnight.	Federal Express	Ally & Gargano	1982
Cats like Felix like Felix.	Felix	BMP.DDB	1989
Hand-built by robots.	Fiat Strada	Collett Dickenson Pearce & Partners	1979
No FT, no comment.	Financial Times		1982
Capitalist tool.	Forbes		1979
Say it with flowers.	FTD (Interflora)	The Company	1917
The Best a Man Can Get	Gillette	BBDO	1989
Say no to no say.	Greater London Council	Boase Massimi Pollitt Univas	1984
Guinness is good for you.	Guinness	S H Benson	1929
My goodness, my Guinness!	Guinness	S H Benson	1936
Don't be vague. Ask for Haig.	Haig Scotch Whisky	Lord & Thomas	1934
When you care enough to send the very best.	Hallmark	Foote, Cone & Belding	1934
Happiness is a cigar called Hamlet.	Hamlet	Collett Dickenson Pearce & Partners	1960
If you want to get ahead, get a hat.	Hat Council		1934
We answer to a higher authority.	Hebrew National	Scali, McCabe & Sloves	1975
Heineken refreshes the parts other beers cannot reach.	Heineken	Collett Dickenson Pearce & Partners	1974
Beanz meanz Heinz.	Heinz Baked Beans	Young & Rubicam	1967
I think, therefore IBM.	IBM	GGK	1988
Grace ... space ... pace	Jaguar	Nelson Advertising	1950s
Nothing runs like a Deere.	John Deere	Gardner	1972
Snap! Crackle! Pop!	Kellogg's Rice Krispies	J Walter Thompson	1932
Finger lickin' good.	KFC	Ogilvy & Mather	1952
We all adore a Kia-Ora.	Kia-Ora	BMP.DDB
Have a break. Have a Kit-Kat.	Kit Kat	J Walter Thompson	1957
You can break a brolly but you can't k-nacker a Knirps.	Knirps	Gold Greenlees Trott	1981
Betcha can't eat just one.	Lay's	BBDO	1981
You don't have to be Jewish to love Levy's.	Levy's Rye Bread	Doyle Dane Bernbach	1967
Because I'm worth it.	L'Oreal	llon Specht, McCann-Erickson, New York	1973
The milk chocolate melts in your mouth, not in your hand.	M&Ms	Ted Bates	1954
Did you Maclean your teeth today?	Macleans	Ogilvy Benson & Mather Ltd	1938
A Mars a day helps you work, rest and play.	Mars	D'Arcy Masius Benton & Bowles	1965
There are some things money can't buy. For everything else, there's MasterCard	Mastercard	McCann Erickson	1997
Good to the last drop.	Maxwell House		1915
Maybe she's born with it. Maybe it's Maybelline	Maybelline	Lintas	1991
Tastes so good cats ask for it by name.	Meow Mix	Della Femina Travisano	1976
Merrill Lynch is bullish on America.	Merrill Lynch	Ogilvy & Mather	1973
Safety fast.	MG		1933
Where do you want to go today?	Microsoft	Microsoft
Got Milk?	Milk (California Milk Processor Board)	Goodby, Silverstein & Partners	1993
Milk's gotta lotta bottle.	Milk Marketing Board	ABM (Allen Brady and Marsh)	1982
It's Miller time!	Miller	McCann Erickson
When it rains, it pours!	Morton Salt		1911
Lick the lid of life	Muller	TBWA London	2007/08
I love New York.	New York	Wells, Rich, Greene	1977
Just do it.	Nike	Wieden & Kennedy	1987
The future's bright. The future's Orange.	Orange	WCRS	1994
Ask the man who owns one.	Packard	Austin Bement, Inc.	1925
Preparing to be a beautiful lady.	Pear's Soap
It's a bit of an animal	Peperami	Lowe Lintas	1993
Lipsmackin' thirstquenchin' acetastin' motivatin' goodbuzzin' cooltalkin' highwalkin' fastlivin' evergivin' coolfizzin' Pepsi.	Pepsi Cola	Dave Trott, BMP	1974
You'll wonder where the yellow went when you brush your teeth with Pepsodent.	Pepsodent	Foote, Cone & Belding	1956
It takes a tough man to make a tender chicken.	Perdue	Scali, McCabe & Sloves	1972
Sometimes you feel like a nut, sometimes you don't.	Peter Paul Mounds	Dancer-Fitzgerald-Sample	1953
It's a lot less bovver than a hover.	Qualcast Concord	WCRS	1985
If it's on, it's in.	Radio Times	MCBD	1991
I liked it so much I bought the company.	Remington		1979
Does exactly what it says on the tin	Ronseal	HHCL	1994
No child born to die	Save The Children	Adam & Eve	2011
Schhh…You-Know-Who.	Schweppes		1962
The Uncola.	Seven Up/7 Up	J Walter Thompson	1973
You can be sure of Shell.	Shell Oil		1982
It's a Skoda. Honest.	Skoda	Fallon	2000
WotalotIgot!	Smarties	JWT	1961
For mash, get Smash.	Smash	Boase Massimi Pollitt Univas	1978
Should've gone to Specsavers	Specsavers	Specsavers Creative	2003
Children's shoes have far to go.	Start-Rite Shoes	Stanley Studios	1945
Reassuringly expensive.	Stella Artois	Lowe Howard-Spink	1981
Raise your hand if you're Sure.	Sure	Wells, Rich, Greene	1986

 

You know when you've been Tango'd.TangoHHCL1994
Every little helpsTescoLowe Howard-Spink1993
Labour isn't workingThe Conservative PartySaatchi & Saatchi1978
Free enterprise with every copy.The EconomistAMV.BBDO1990
It is. Are you?The IndependentSaatchi & Saatchi1987
A newspaper, not a snoozepaper.The Mail on SundayLowe Howard-Spink1988
All the news that's fit to print.The New York TimesAdolph Ochs1896
Don't just book it. Thomas Cook it.Thomas CookDon White, Executive Creative Director of Benton & Bowles1984
It takes a licking and keeps on ticking.Timex
1956
Which twin has the Toni?ToniFoote, Cone & Belding1946
Hello Tosh, gotta Toshiba?ToshibaGold Greenlees Trott1984
The car in front is a Toyota.Toyota
1996
Gets you back to youTwiningsAMV BBDO2011
Fly the friendly skies.United AirlinesLeo Burnett1966
Be all you can be.US ArmyN W Ayer1981
We drink all we can. The rest we sell.Utica ClubDoyle Dane Bernbach1965
It's everywhere you want to be.VisaBBDO1988
Drivers wanted.VolkswagenArnold Communications1995
Think Small.VolkswagenDoyle Dane Bernbach1959
What we want is Watney's.Watney's
1950s
Where's the beef?Wendy'sDancer-Fitzgerald-Sample1984
Breakfast of champions.WheatiesBlackett-Sample-Gummert1935
You give us 22 minutes, we'll give you the world.WINS Radio, New York
1965
Hello BoysWonderbraTBWA1995
Let your fingers do the walking.Yellow PagesGeers Gross1962
The appliance of science.ZanussiGeers Gross1981




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