How to Market Your Business With Instagram Stories
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| How to Market Your Business With Instagram Stories |
How to Market Your Business With Instagram Stories - Like it or not, the way we use social media is changing. And Instagram knows it. The photo-sharing network recently launched its most significant and talked-about feature to date: Instagram Stories. It allows users to share—in a slideshow format—photos and videos that then disappear after 24 hours.
Yes, you're right, it does sound a lot like Snapchat, which has been at the forefront of a shift toward ephemeral, transient posting on social media; in this new era of social media, content is no longer created or curated, edited, and scheduled; it's fleeting yet constant, and everywhere all the time.
Instant video was initially brushed off as a micro-trend but the stats show that it's a force to be reckoned with: Snapchat boasts over 100 million daily active users, with a staggering 10 billion snaps being viewed every 24 hours, and it's now the third most popular social channel, creeping up just behind Instagram and Facebook.
In short, it was really only a matter of time before other networks hopped on this digital bandwagon.
Key Points About Instagram Stories
Instagram Stories appear in a bar at the top of your feed, and you can easily scroll across them.
To add to your story, simply select the plus symbol at the top left-hand corner.
You can then record a video or take a snapshot and edit it with text or finger drawings.
Users can't like or comment on your story, but they can send you direct messages.
You can see exactly who has viewed your story.
Swiping down on the Stories camera allows you to add content from your own camera roll.
Content on Instagram Stories is separate from your existing curated feed; however, you can add a part of your Story to your feed by using the share button.
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