The (Marketing) Maven

The (Marketing) Maven

The (Marketing) Maven

The (Marketing) Maven - At work upon a client query, while I pondered, bleak and bleary,
Over many a bloated and drab volume of marketing lore,
While I nodded, nearly blotto, over another limp marketing motto,
Came to my cell a tweet so branded, deftly done, not underhanded,
Yet my attention it insisted, nay, its words did implore—
And my sagging jaw did hit my chamber floor.

For the tweet was followed by yet another, A/B testing, oh brother,
The thing was crafted to build my trust, yet its SEO stylings smelled of must.
As its finger beckoned to the funnel, fled I back to the skeptic's tunnel;
The words were struck as if conversation, but I detected automation.

Presently my soul grew stronger, when email announced the same fishmonger;
Such use of cross-channels is a bore, flooding my inbox to its floor.
In a moment, the dinging of my iPad, pinging so clearly that I'd been had,
By a mobile campaign with a powerful USP:
Content everywhere—you cannot flee.

Open now I flung my shutter, to air the chamber of my mutters,
When in popped the head of same marketing Maven, bearing a survey ever so craven.
Out with the clipboard to fill endless fields, but I was determined not to yield.
Yet I checked the box to post on social media, for the chance to win a vast encyclopedia.

Thought I the Maven was done and finished,
But she said she must run some analytics.
Doing thus she then offered me a bright coupon,
I naysayed, yet thought it a boon not to poop on.
But the coupon couldn't be redeemed—
Till I spoke with a chatbot, it seemed.


Surely the campaign had run its course:
Piled-on promotions should prompt remorse.
With strong heart I turned and impressively beseeched,
"No more ads, no more data, no leveraging for me!" did I screech.
But the Maven just laughed, and into my eyes hers bore,
Quoth the Maven, "Ever more!"

open contoh marketing : http://www.marketingprofs.com/articles/2016/30562/the-marketing-maven