Message & Media: 48 Copy Starters for Letter and Email Openers

 Message & Media: 48 Copy Starters for Letter and Email Openers

 Message & Media: 48 Copy Starters for Letter and Email Openers

examples of direct mail letters - By Pat Friesen

48 idea-starters for letter and email openers

Whether you write, approve or read and respond to letters and emails, I think you’ll agree the first sentence of copy is critical for grabbing your attention. It sets the bait for hooking scanners who become readers who then turn into responders.

The opening sentence can be both a hot spot and a rough spot.

It’s a hot spot for the reader because it’s one of the first places the eye looks for the answer to the question, “What’s in it for me?”

It also can be a rough spot for the writer for all the obvious reasons. There’s a lot of pressure to get it right, and we want to get it right the first time, which can be challenging and stressful. So, for writers, the opening sentence can be a very rough spot.

However, experience and experts have taught me there are solutions for writing successful letter and email openers.

Almost 19 years ago, Herschell Gordon Lewis wrote a mini-series of articles on “Fifty of the Easiest Ways to Begin an Effective Sales Letter.” I kept article No. 9 in the series and still refer to it. And, no surprise, I’ve discovered many of Lewis’ direct mail letter opening ideas can also be applied to email copy.

I recently asked Lewis—an internationally recognized author of more than 20 books on direct response writing also known as “The Godfather of Direct Marketing and Gore”—for a favor. I asked for permission to share a handful of his ideas with readers of this column. I’m also including a few of my own and some from direct response writers Dan Kennedy and Donna Baier Stein.

Notice most of these openers have a conversational tone, focus on 
you-the-reader, and make no attempt to be clever. According to Lewis, writing good direct mail copy isn’t about showing how clever you are. Effective direct response copy communicates, connects and generates response.

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5 Best Practices in Direct Mail Design

 5 Best Practices in Direct Mail Design

5 Best Practices in Direct Mail Design

direct marketing design - By Ethan Boldt


As a creative who understands production, Patrick Fultz is always trying to tweak existing formats in order to get them to work better or simply inventing new ones. As president/CCO of DM Creative Group in Port Chester, N.Y., he seeks to reinvent the way companies go about customer acquisition, retention and win-back campaigns by combining the power of direct mail and digital marketing output.

One such successful invention is his e-TriggerPro, a platform that automatically triggers coordinated e-mail and SMS messages to mail recipients the day their direct mail piece is delivered.

With 25 years of creative and direct marketing experience, a degree from plus 15 years teaching at Parsons School of Design, and more than 50 industry creative awards, Fultz is currently president/COO of the John Caples International Awards, an international professional direct/interactive creative design competition, now in its 33rd year. His current clients include Musical Heritage Society, Disney, Meredith Publishing and Maximum Exposure Advertising.

Who better to ask about how direct mail can get a design overhaul to help it survive the digital future, if not prosper for certain campaigns?

1. Get Recipients to Stop … and See
“You first need to stop them long enough so they can see if there’s a ‘what’s in it for me’ connection,” describes Fultz. “I see the outer of the mail piece the same as a store window … if I can’t get them to look long enough to walk in the store, they walk on by—or trash my mail piece.”

To create such a successful mail piece, Fultz uses all things available to a designer: format, windows, paper or plastic substrates, printing technique, color, illustration, photography, interactivity, headline, pURLs and gURLs, and, most importantly, offer.

The goal is to stand out, visually and conceptually. “You can’t have one without the other. You’ll stop them, but you’ll lose them if the concept doesn’t hold up and is not relevant to them,” he says.
The Ultimate Guide for Lead Nurturing. Everything from the basics and how to get started to best practices and advanced tactics. This guide has it all. Download now!

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Mail order

Mail order

Mail order

direct mail order - From Wikipedia, the free encyclopedia


Mail order is the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote method such as through a telephone call or web site. Then, the products are delivered to the customer. The products are typically delivered directly to an address supplied by the customer, such as a home address, but occasionally the orders are delivered to a nearby retail location for the customer to pick up. Some merchants also allow the goods to be shipped directly to a third party consumer, which is an effective way to send a gift to an out-of-town recipient.

A mail order catalogue is a publication containing a list of general merchandise from a company. Companies who publish and operate mail order catalogues are referred to as cataloguers within the industry. Cataloguers buy or manufacture goods then market those goods to prospects (prospective customers). Cataloguers may "rent" names from list brokers or cooperative databases. The catalogue itself is published in a similar fashion as any magazine publication and distributed through a variety of means, usually via a postal service and the internet.

Sometimes supermarket products do mail order promotions, whereby people can send in the UPC plus shipping and handling to get a product made especially for the company.

History
Early catalogues

In 1498, the publisher Aldus Manutius of Venice printed a catalogue of the books he was printing. In 1667, the English gardener, William Lucas, published a seed catalogue, which he mailed to his customers to inform them of his prices. Catalogues spread to colonial America, where Benjamin Franklin is believed to have been the first cataloguer in British America. In 1744 he produced a catalogue of sold scientific and academic books.[1]
First mail order
Pryce Pryce-Jones, entrepreneur who introduced the first mail order service.

The Welsh entrepreneur Pryce Pryce-Jones set up the first modern mail order in 1861.[2][3] Starting off as an apprentice to a local draper in Newtown, Wales, he took over the business in 1856 and renamed it the Royal Welsh Warehouse, selling local Welsh flannel.

The establishment of a national postal service from the 1840s, and the extension of the railway network to Newtown, helped to eventually turn his small rural concern into a company with global renown. In 1861, Pryce-Jones hit upon a unique method of selling his wares. He distributed catalogues of his wares across the country, allowing people to choose the items they wished and order them via post; he would then dispatch the goods to the customer via the railways. It was an ideal way of meeting the needs of customers in isolated rural locations who were either too busy or unable to get into Newtown to shop directly. This was the world's first mail order business, an idea which would change the nature of retail in the coming century.[4]

The further expansion of the railways in the years that followed allowed Pryce Jones to greatly expand his customer base and his business grew rapidly. He supplied his products to an impressive variety of famous clientele, including Florence Nightingale and Queen Victoria, the Princess of Wales and royal households across Europe. He also began exporting drapery to the US and British colonies.[5]

One of his most popular products was the Euklisia Rug,[6] the forerunner of the modern sleeping bag, which Pryce-Jones exported around the world, at one point landing a contract with the Russian Army for 60,000 rugs.[7] By 1880, he had more than 100,000 customers and his success was rewarded in 1887 with a knighthood.[8]
In North America
The cover of the first Eaton's catalog, published in 1884. The Eaton's catalog would continue to be published until 1976.

In 1845, Tiffany's Blue Book was the first mail-order catalogue in the United States.[9][10]

In 1872, Aaron Montgomery Ward of Chicago produced a mail-order catalogue for his Montgomery Ward mail order business.[11] By buying goods and then reselling them directly to customers, Aaron Montgomery Ward was consequently removing the middlemen at the general store and to the benefit of the customer, lowering drastically the prices.[12]

His first catalogue was a single sheet of paper with a price list, 8 by 12 inches, showing the merchandise for sale and ordering instructions. Montgomery Ward identified a market of merchant-wary farmers in the Midwest. Within two decades, his single-page list of products grew into a 540-page illustrated book selling over 20,000 items.

From about 1921 to 1931, Ward sold prefabricated kit houses, called Wardway Homes, by mail order.[13]

Hammacher Schlemmer is the earliest still surviving mail-order business, established by Alfred Hammacher in New York City in 1848. Offering mechanic's tools and builder's hardware, its first catalogue was published in 1881.[14]

T. Eaton Co. Limited was founded in 1869 in Toronto by Timothy Eaton, an Irish immigrant. The first Eaton's catalogue was a 34-page booklet issued in 1884. As Eaton's grew, so did the catalogue. By 1920, Eaton's operated mail order warehouses in Winnipeg, Toronto and Moncton to serve its catalogue customers. Catalogue order offices were also established throughout the country, with the first opening in Oakville in 1916.
Sears
Sears, Roebuck and Company catalog, 1918

Richard Warren Sears started a business selling watches through mail order catalogs in Redwood Falls, Minnesota in 1888. By 1894, the Sears catalog had grown to 322 pages, featuring sewing machines, bicycles, sporting goods, automobiles (produced from 1905–1915 by Lincoln Motor Car Works of Chicago, not related to the current Ford Motor Company brand of the same name)[15] and a host of other new items.

Organizing the company so it could handle orders on an economical and efficient basis, Chicago clothing manufacturer Julius Rosenwald became a part-owner in 1895. By the following year, dolls, refrigerators, stoves and groceries had been added to the catalog. Sears, Roebuck and Co. soon developed a reputation for high quality products and customer satisfaction. By 1895, the company was producing a 532-page catalog with the largest variety of items that anybody at the time could have imagined. "In 1893, the sales topped 400,000 dollars. Two years later they exceeded 750,000 dollars."

In 1906 Sears opened its catalog plant and the Sears Merchandise Building Tower.[16] And by that time, the Sears catalog had become known in the industry as "the Consumers' Bible". In 1933, Sears, Roebuck and Co. produced the first of its famous Christmas catalogs known as the "Sears Wishbook", a catalog featuring toys and gifts and separate from the annual Christmas Catalog.

From 1908 to 1940, Sears also sold kit houses by mail order, selling 70,000 to 75,000 such homes, many of which are still lived in today.[17]
Creation of an industry
The Outlook, American magazine advertisement from 1916 offering mail delivery of fish and seafood.

By creating a direct marketing industry through the mail order catalogue, Pryce Pryce-Jones and Aaron Montgomery Ward enabled the creation of a powerful global network that came to include everything from mail order, to telemarketing and social media.[12] Mail order changed the worldwide marketplace by introducing the concept of privacy and individuality into the retail industry.[18] Today, the mail order catalogue industry is worth approximately 100 billion dollars[18] and generates over 2 trillion in incremental sales.[12]
Moores

Sir John Moores was a British businessman and philanthropist most famous for the founding of the Littlewoods retail company that was located in Liverpool, England. Moores became a millionaire through the creation of the Littlewood Pool, one of the best-known names in sports gambling in England.

In January 1932, Moores was able to disengage himself sufficiently from the pools to start up Littlewoods Mail Order Store. This was followed on July 6, 1937 by the opening of the first Littlewoods department store in Blackpool. By the time World War II started there were 25 Littlewoods stores across the UK and over 50 by 1952.

The first Littlewoods catalogue was published in May 1932 with 168 pages. The motto of the catalogue was, "We hoist our Flag in the Port of Supply, and right away we sail to the Ports of Demand—the Homes of the People. We intend to help the homely folk of this country help them to obtain some of the profits made by manufacturing and trading... to save money on things they must have. This Catalogue is our Ship... staffed by an All-British crew... You won't find sleepy, old-fashioned goods carried in the LITTLEWOODS ship. Only the newest of the new goods—honest, British-made merchandise."[19]

With the success of the catalogue business, Moores moved his business four times to larger buildings in 1932. Moores sailed to America to look at the operations of Montgomery Ward and Sears and Roebuck. By 1936, the business had hit the 4 million pound mark, making Moores a millionaire a second time over, by mail order.[19]
Penney

James Cash Penney started his first retail store in 1902 in Kemmerer, Wyoming. By 1925, J.C. Penney had 674 stores generating sales of $91 million. In 1962 J.C. Penney bought Wisconsin based General Merchandise Company with discount stores and a mail-order operation. Thus J.C. Penney entered the mail order catalogue business. J.C. Penney, a latecomer in catalogue operations, was different from many of its competitors because it had a large retail store base before launching into the mail-order business. The first J.C. Penney catalog was mailed the next year in 1963. Customers could order from the catalog inside J.C. Penney stores in eight states. The J.C. Penney Catalog Distribution Center was located in Milwaukee.[20]
Wunderman

Mail order had always relied on the innovative technique of selling products directly to the consumer at appealing prices,[12] but the term "direct marketing" was only coined in 1967, by Lester Wunderman — considered to be the father of contemporary direct marketing. He was behind the creation of the toll-free 1-800 number[12] and numerous mail order based loyalty marketing programs including the Columbia Record Club, the magazine subscription card, and the American Express Customer Rewards program.[21]
The information age

With the invention of the Internet, a company's website became the more usual way to order merchandise for delivery by mail, although the term "mail order" is not always used to describe the ordering of goods over the Internet. It is more usual to refer to this as e-commerce or online shopping. But the only real difference between online shopping and traditional mail ordering is the means by which the order is placed (online vs phone or mailed order form). Most traditional mail order companies now also sell over the Internet.

However, rising paper, printing, and postage costs have caused some traditional catalogue merchants, such as Bloomingdale's, to suspend their printed catalogues and sell only through websites. Also, while some Internet merchants are or were also catalogue merchants, many have never had a printed catalogue.

Regardless, merchants have been responding to rising distribution costs, and alternatives for die hard catalog shopping fans have recently started popping up. Applications for tablet computers such as the Apple iPad allow users to browse all their favourite catalogues without actually receiving one in the mail. Not only is this a greener, more ecologically friendly alternative, but many catalogue merchants who previously relied on mail order are also finding that this alternative is just as if not even more financially effective. The most important part of all of this though, is that the style of mail order is preserved, as it provides a more brand oriented shopping experience.
Catalogue publishing

Year Mail Order Catalogues were founded

    Thonet brothers 1859[22]
    Royal Welsh Warehouse 1861 (UK)
    Montgomery Ward: 1872 (US)
    Hammacher Schlemmer: 1881 (US; claims to be the longest-running catalog in the U.S.)
    Eaton's: 1884 (Canada)
    Sears: 1888 (US)
    Universal Stores: 1900 (UK)[23]
    Freemans: 1905 (UK)[24]
    Spiegel Inc. 1905 (US)
    Empire: 1907 (UK)[25]
    Grattan: 1912 (UK)[26]
    L.L.Bean: 1912 (US)
    Eddie Bauer: 1920 (US)
    La Redoute: 1922 (France)[27]
    Littlewoods: 1932 (UK)[28]
    3 Suisses: 1932 (FR)
    Miles Kimball: 1935 (US)
    Vermont Country Store: 1945 (US)
    Walter Drake: 1947 (US)[29]
    Cohasset Colonials: 1949 (US)
    Lillian Vernon: 1951 (US)
    Taylor Gifts: 1952 (US)[30]
    Harriet Carter: 1958 (US)
    Otto: 1959 (Germany)[24]
    Lands' End: 1963 (US)
    JC Penney: 1963 (US)
    Carol Wright Gifts: 1972 (US)[31]
    Next: 1988 (UK)[32]
    SkyMall: 1990 (US)
    Scotts of Stow: 1992 (UK)
    Basnett's: 2010 (US)[33]
    Dr Leonard's Healthcare Corp: 1980 (US)[34]

Taxes

The objective of the direct marketing industry is to alter the sales distribution chain, in other words [bypass] the wholesaler and the retailer and go directly to the customer, reducing therefore tariffs and taxes.[35]

In the United States, an advantage of this type of shopping is that the merchant is typically not required by law to add sales tax to the price of the goods, unless they have a physical presence in the customer's state. Instead, most states require the resident purchaser to pay applicable taxes. There has been periodic discussion about amending the law to make these sales taxable.

In the European Union, a "VAT union" is in force: the merchant selling to a buyer in a different EU member country adds the VAT of his own country to the price, and the buyer pays no additional tax. A buyer for resale may deduct that VAT, just as with purchases made within his own country. This makes the EU look more like one country than the U.S. in this respect.
See also

    Book sales club
    Catalog merchant
    OshKosh B'Gosh
    Pick and pack
    Shipping list
    Specialty catalogs
    Trade literature
    Wine of the Month Club
    Whole Earth Catalog

References

"A Brief History of Mail Order Catalogs".
Pryce Pryce-Jones, Newtown businessman who introduced mail order shopping to the world BBC.co.uk
"A Brief History of Newtown". Newtown Town Council.
Pryce Jones and the Royal Welsh Warehouse Powys - A day in the life
"Sir Pryce Pryce-Jones".
"Euklisia Rug". A-day-in-the-life.powys.org.uk. Retrieved 2013-08-24.
"A History of the World - Object : Euklisia Rug". BBC. 1970-01-01. Retrieved 2013-08-24.
"Pryce-Jones: Pioneer of the Mail Order Industry". BBC.
"Legacy: The Tiffany Story". Tiffany & Co. Retrieved 7 May 2014.
"Last Weeks's Trivia Answer". Naples Florida Weekly (The Motley Fool). 26 December 2013. Retrieved 7 May 2014.
Woodham (1997), 15
Brandweek 50,no.36.D1-D4 "The Next Generation of DIRECT MARKETING." Academic Search Complete, EBSCOhost, 2009,p.6.
"Wardway Homes," The Arts and Crafts Society, accessed 28 June 2011
About Hammacher Schlemmer from Hammacher Schlemmer's website
Clymer, Floyd. Treasury of Early American Automobiles, 1877–1925. (New York: Bonanza, 1950), p.90.
Book: Historic Sears, Roebuck and Co. Catalog Plant ISBN 0-7385-3977-5, opening date.
"What Is a Sears Modern Home?" Sears Archives, accessed 2 July 2011
Root, Damon. "Marketplace of Ideas." Academic Search Complete, EBSCOhost, 2009, p.1.
Littlewoods Catalogue Home Shopping
Company History: J.C. Penney Company, Inc.
Marketing Legend Lester Wunderman Live on 'The Alan Levy Show'
V&A
Great Universal Stores
Freemans Catalogue Website part of the Otto Group since 1999
Empire Stores Catalogue THE HISTORY
Grattan Catalogue History
La Redoute Catalogue History
Littlewoods Catalogue Home Shopping the 1930s continued
Walter Drake: Who Are We?
Taylor Gifts: About Our Company
http://www.carolwrightgifts.com/aboutUs.cfm About Carol Wright Gifts
Next Directory - a major influence on High Streets throughout the UK since 1982
{http://ejbasnett.com/}
http://www.drleonards.com/aboutUs.cfm About Dr Leonards Healthcare Catalog

    Journal of Business & Finance Librarianship 9, no. 4: 221-236. "Direct Marketing and E-Commerce Sources." Academic Search Complete, EBSCOhost, 2004,p.2

Further reading

    Boorstin, Daniel J. "A. Montgomery Ward's Mail-Order Business," Chicago History (1973) 2#3 pp 142–152.
    Boorstin, Daniel J. The Americans: The Democratic Experience (1973), pp 118–36, 630
    Baker, H. N. B. Big Catalogue: The Life of Aaron Montgomery Ward (1956).
    Coopey, Richard, Sean O'Connell, and Dilwyn Porter. "Mail order in the United Kingdom c. 1880-1960: how mail order competed with other forms of retailing," The International Review of Retail, Distribution and Consumer Research (1999) 9#3 pp 261–273.
    Emmet, Boris, and John E Jeuck. Catalogs and Counters: A History of Sears, Roebuck and Company (1950), the standard scholarly history
    Heine, Irwin M. "The Influence of Geographic Factors in the Development of the Mail Order Business," American Marketing Journal (1936) 3#2 pp. 127–130 in JSTOR
    Latham, Frank B. 1872-1972: A Century of Serving Consumers. The Story of Montgomery Ward (1972)
    Michael, Steven C. "Competition in organizational form: Mail order versus retail stores, 1910–1940," Journal of Economic Behavior & Organization (1994) 23#3 pp 269–286, online
    Schlereth, Thomas J. "Mail-Order Catalogs as Resources in American Culture Studies," Prospects (1982) Vol. 7, pp 141–161.
    Smalley, Orange A. "Market Entry and Economic Adaptation: Spiegel's First Decade in Mail Order," Business History Review (1961) 35#3 pp 372–401. Covers 1905 to 1915. in JSTOR
    Smalley, Orange A. and Frederick D. Sturdivant. The Credit Merchants: A History of Spiegel, Inc. (1973)
    Sroge, Maxwell. United States Mail Order Industry (1991)
    Woodham, Jonathan (1997), Twentieth-Century Design, New York, NY, USA and London, UK: Oxford University Press, ISBN 0192842048, OCLC 35777427

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What Is Direct Response Marketing?

What Is Direct Response Marketing?

What Is Direct Response Marketing?

direct response advertising examples - Allan Dib
What Is Direct Response Marketing?

There are two major types of marketing strategies. The first is known as mass marketing or “branding”.

The goal of this type of advertising is to remind customers and prospects about your brand as well as the products and services you offer.

The idea is that the more times you run ads from your brand, the more likely people are to have this brand at the top of their consciousness when they go to make a purchasing decision.

If you’ve seen the ads from major brands such as Coca Cola, Nike and Apple you’ll have experienced “image” marketing.

The vast majority of advertising falls into this category.

There’s no doubt that this type of marketing is effective, however it is very expensive to successfully pull off and takes a lot of time.

It requires you to saturate various types of advertising media e.g. TV, print, radio, Internet etc. on a very regular basis and over an extended period of time.

The expense and time involved are not a problem for the major brands as they have massive advertising budgets and product lines are planned years in advance.

However, a problem arises when small businesses try to imitate the big brands at this type of marketing.

The few times they run their ads is like a drop in the ocean. It’s nowhere near enough to reach the consciousness of their target market who are bombarded with thousands of marketing messages each day.

So they get drowned out and see little or no return for their investment.

Another advertising victim bites the dust.

It’s not that the small businesses aren’t good “branding” or mass media ads. It’s that they simply don’t have the budget to run their ads in sufficient volume to make them effective.

Unless you have millions of dollars in your marketing budget, you have a very high probability of failure with this type of marketing.
Direct Response Marketing

The second type of marketing strategy is called “direct response”.

Direct response marketing, is designed to evoke an immediate response and compel prospects to take some specific action, such as opting in to your email list, picking up the phone and calling for more information, placing an order or being directed to a web page.

So what makes a direct response ad? Here are some of the main characteristics:

It’s trackable. That is, when someone responds, you know which ad and which media was responsible for generating the response. This is in direct contrast to mass media or “brand” marketing – no one will ever know what ad compelled you to buy that can of Coke, heck you may not even know yourself.

It’s measurable. Since you know which ads are being responded to and how many sales you’ve received from each one, you can measure exactly how effective each ad is. You then drop or change ads that are not giving you a return on investment.

It uses compelling headlines and sales copy. Direct response marketing has a compelling message of strong interest to your chosen prospects. It uses attention grabbing headlines with strong sales copy that is “salesmanship in print”. Often the ad looks more like editorial than an ad (hence making it at least three times more likely to get read).

It targets a specific audience or niche. Prospects within specific verticals, geographic zones or niche markets are targeted. The ad aims to appeal to a narrow target market.

It makes a specific offer. Usually the ad makes a specific value-packed offer. Often the aim is not necessarily to sell anything from the ad but to simply get the prospect to take the next action, such as requesting a free report.

The offer focuses on the prospect rather than on the advertiser and talks about the prospect’s interests, desires, fears and frustrations.

By contrast mass media or “brand” marketing has a broad, one size fits all marketing message and is focused on the advertiser.

It demands a response. Direct response advertising has a “call to action”, compelling the prospect to do something specific. It also includes a means of response and “capture” of these responses.

Interested, high probability prospects have easy ways to respond such as a regular phone number, a free recorded message line, a web site, a fax back form, a reply card or coupons.

When the prospect responds, as much of the person’s contact information as possible is captured so that they can be contacted beyond the initial response.

Multi-step, short term follow-up. In exchange for capturing the prospect’s details, valuable education and information on the prospect’s problem is offered. The information should carry with it a second “irresistible offer” – tied to whatever next step you want to prospect to take, such as calling to schedule an appointment or coming into the showroom or store. Then a series of follow-up “touches” via different media such as mail, e-mail, fax, phone are made. Often there is a time or quantity limit on the offer.

Maintenance follow-up of unconverted leads. People who do not respond within the short term follow-up period may have many reasons for not “maturing” into buyers immediately. There is value in this bank of slow-to-mature prospects. They should continue hearing from you once to several times a month.
Money At A Discount

Direct response marketing is a highly ethical way of selling. It’s focused on the specific problems of the prospect and aims to solve these problems with education and specific solutions.

It is also the only real way for a small business to affordably reach the consciousness of a prospect.

Your marketing system must deliver profitable results.

You have to know what a customer is worth to you, and then decide what you are reasonably willing to invest to acquire one, and then build systems that work within that limit.

Direct response is an accountable way to run marketing for a small business, as it is highly focused on return on investment.

If $10 bills were being sold for $2 each, how many would you buy?

The name of the game with direct response marketing is ‘money at a discount’ e.g. $2 into advertising to get $10 out in the way of profits from sales.

When you turn your ads into direct response ads, they become lead generating tools rather than just name recognition tools.

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Direct VS Indirect Marketing: Obtain the Best of Both Worlds!

 Direct VS Indirect Marketing: Obtain the Best of Both Worlds!

 Direct VS Indirect Marketing: Obtain the Best of Both Worlds!

indirect marketing - Emmie Cohen


Direct marketing, like television commercials and magazine ads, allow you to specifically target a demographic with a sales pitch built especially for them. But where do we get the information we need to build these marketing campaigns? It used to be that companies would spend a large sum of money on market research, which not too long ago used to be conducted most often on the phone, or in person.

That should no longer be the case today, with the expansion of our information providing technologies, namely the Internet. With the advent of the personal computer and easily accessible Internet capabilities, market research no longer takes an exorbitant amount of money! All of the information that you seek all lives within the ease of the click of a button.

Just because traditional marketing has spawned the creation of indirect marketing tactics does not mean that they can not be used in conjunction with each other. In fact, combining these two techniques can provide valuable information that you’ve garnered from indirect techniques for use in your direct campaigns later on.

So let’s first discuss the technical stuff, the very basic stuff that answers the questions: What is Indirect/Direct Marketing? What are the pros and cons of each?
What Direct Marketing Can Do For You

Direct marketing, as mentioned earlier, includes things like television and magazine ads, billboards, and telemarketing. These tactics allow you to target, directly, a demographic of your choosing with a customized message, made special, for them.

There are some obvious downsides to this method, the one that is probably the most obvious being the cost of it all. These methods are very expensive, and that can deeply cut into your return on the investment, especially if you’re a small business with a small budget.

What counter balances the cost to develop and run these campaigns is the speed with which you begin to see a return. This return is also easily measured, especially if the campaign was well thought out and well received. But how do we make sure that our campaigns will align the most precisely with the audience that we are targeting?

It used to be that thousands of dollars were spent on market research into what our target audience wants to see in a product or service, to produce a rapport amongst consumers. Campaigns were often run with the sole goal of increasing the customer’s trust in the brand being promoted.

This is not the case any more. People now-a-days like their businesses to be friendly, customer service often makes and breaks customer relationships. With the rise of the Internet and the subsequent social epiphany of social media, it is now easier, and cheaper, than ever to create this kind of relationship with your customers. All it takes is a person, or team, using indirect marketing techniques to gather the type of information you will need to create campaigns for your chosen demographic.
Indirect Marketing: Customer Rapport is the Key

Indirect marketing is social media accounts, blogs, and newsletters, that don’t try and sell you anything. These tactics allow you to build customer trust and loyalty, and allows you to build a rapport with potential customers by not shoving pushy sales pitches on them when they are interacting with you!

In fact, positive interactions on social media can lead to your audience base being converted from just potential customers to potential brand evangelists. Indirect marketing leads to this by providing a personalized point of contact from your business to them. This conversion from customer to evangelist all by itself can lead to a huge increase in your return on the investments you have made (as explained in our blog here) and the best part about it is that it barely costs you anything!

The only cost normally associated with indirect marketing is the salary, or salaries, of the marketers (and marketing interns!) tasked with writing articles and working with whatever social media accounts you have, be it Facebook, Twitter, or one of the more visual services like Instagram.

There are downsides to indirect marketing tactics such as the time it takes to get yourself, or your business, well established on whichever social media platform you choose. There are a great many sources on how to market on social media (ours is here), and there are always more popping up, but it can take some time to get used to the ins and outs of things like hashtags and search engine optimization.

Another downside is the difficulty you may find yourself having measuring results from these tactics. A retweet, or a reblog, never necessarily means that the person is interested in buying your product or service. Perhaps, though, if we can combine both direct marketing techniques, with information gleaned from indirect marketing techniques, we can find ourselves in a happy land full of usable data that will provide a great benefit to your business!
Combine the Techniques, Reap the Benefits of Both!

Now things will begin to get interesting. With the potential to build stronger, closer relationships with your customers through social media, there is a potential to harvest information from these places that you can then apply to your direct marketing campaigns.

Information like what television stations your target audience watches most often, or what magazines or newspapers (online, or traditional paper ones) they are reading, and even when they may be online and actively checking their email are all pieces of intel that you can use to make sure you get the biggest bang for your buck when you go to print, or send off that sales offer to your list of contacts.

Collecting this information and using it correctly will lead to larger returns on your investments, with a smaller financial input from your pocket and a maximization of the potential of your direct marketing campaigns. Combining older, traditional marketing techniques with the newer, less direct tactics of the new market is sure to make the return on every dollar you spend be the very largest it can be!

With the information we provide about indirect marketing

, We hope you can be helped and hopefully set a precedent with you . Or also you can

see our other references are also others which are not less good about  Free Ebook: An Introduction to Email Marketing

, So and we thank you for visiting.
open contoh marketing :  https://www.surveygizmo.com/survey-blog/direct-vs-indirect-marketing-obtain-the-best-of-both-worlds/

Free Ebook: An Introduction to Email Marketing

 Free Ebook: An Introduction to Email Marketing

 Free Ebook: An Introduction to Email Marketing

email marketing ebook - How to Execute & Measure Successful Email Marketing
An Introduction to Email MarketingEmail marketing is arguably the most powerful channel for lead generation. To this day, the size of your email list is a demonstration of your reach and thought leadership.

If you don't have a strong email marketing strategy foundation, you'd better start building that knowledge. Download our free ebook and use the best practices shared here as a roadmap to your email marketing success.

In the following pages you will read about:

    The top challenges email marketers face and how to solve them
    Types of marketing emails you can send
    Email marketing metrics to monitor


With the information we provide about email marketing ebook

, We hope you can be helped and hopefully set a precedent with you . Or also you can

see our other references are also others which are not less good about 30+ Marketing Letter Templates – Free Sample, Example, Format Download!

, So and we thank you for visiting.
open contoh marketing : http://offers.hubspot.com/an-introduction-to-email-marketing

Roma Malkist Abon

Roma Malkist Abon

Roma Malkist Abon

contoh teks bahasa inggris tentang makanan ringan maltkis roma - Saya suka dengan Kue malkiist karena ada aroma roti keringnya,saya suka yang original maupun rasa lainnya yang sekarang dikeluarkan oleh roma malkist adalah malkist abon.roma malkist abon rasanya guri...

Kelebihan: -
Kekurangan:

Harga waktu saya beli : 500     Tempat beli : Warung bunda

Renyah, Manis dan Pas Harganya :)

Dalam kehidupan sekarang ini kita pasti menemukan banyak varians biskuit dengan segala ide kreatifnya. Ada yang mix rasa, bentuk yang unik, rasa yang unik dan lainnya. Tapi ada juga yang amsih bertaha...

Kelebihan: renyah, harganya pas
Kekurangan: kemasan diperbaharui

Harga waktu saya beli : 5.000-an     Tempat beli : Indomaret Jatihandap

Malkist junkfoodkah ??

Banyak yang beranggapan kalau malkist crecker itu junkfood? benarkah karena apa makanan ini gurih ? ato apa? ehhehe junkfood sepertinya adalah seperti jenis makanan siap saji, memang efeknya buruk bag...

Kelebihan: enak gurih
Kekurangan: asin

Harga waktu saya beli : Beragam     Tempat beli : Mall

Biskuit Renyah Pilihanku

Bagi penggemar Biskuit Crackers atau saya menyebutnya gabin, Malkist Crackers dari Roma wajib dicoba. Untuk urusan biskuit, Roma memang jagonya. Malkist Cracker merupakan gabin yang menurut saya rasan...

Kelebihan: renyah dan enak
Kekurangan: -

Harga waktu saya beli : Rp5000 an     Tempat beli : Alfamart, Indomaret

Salah satu biskuit pilihan

Malkist Roma adalah varian rasa dari biskuit Roma yang menyajikan biskuit dengan taburan gula diatas kabin, serta ada juga yang rasa asin tanpa ada taburan gula. Malkist ini merupakan salah satu bisku...

Kelebihan: Harga terjangkau, rasanya enak
Kekurangan: -

Harga waktu saya beli : -     Tempat beli : Indomart, Alfamart, Golden Swalayan

Snack Keluarga

Biskuit Crackers sekarang ini banyak jenis dan ragamnya dan banyak pula pabri roti yang membuat biskuit jenis ini. PT. Khong Guan Biscuits Factory Ltd. Sebuah industri bermacam produk biskuit yang sud.

Dengan adanya informasi yang kami sajikan tentang contoh teks bahasa inggris tentang makanan ringan maltkis roma

, harapan kami semoga anda dapat terbantu dan menjadi sebuah rujukan anda. Atau juga anda bisa melihat referensi lain kami juga yang lain dimana tidak kalah bagusnya tentang 30+ Marketing Letter Templates – Free Sample, Example, Format Download!

. Sekian dan kami ucapkan terima kasih atas kunjungannya.
buka contoh marketing : http://www.ratingtop.com/produk.php?vproduk_id=malkist_cracker&vpid=880106

30+ Marketing Letter Templates – Free Sample, Example, Format Download!

 30+ Marketing Letter Templates – Free Sample, Example, Format Download!

 30+ Marketing Letter Templates – Free Sample, Example, Format Download!

sample marketing letter - Marketing Letter Templates

Marketing is a lot more about selling products and services to individual consumers as well as groups or companies depending on the nature of the business and its chain of supply and distribution. Because the job involves selling, it is important to sell yourself in the cover Letters effectively. If you are having a hard time with this, take time to view sample examples of such Letters to get an idea of how to write your own Promotion Letter. You can customize your letter for each job application and explain why you believe you are the best-qualified candidate and why you should be given the job.

Focus more on your objective when writing this Letter, not just doing it for the sake of creating one. In fact, your objective should be to write a compelling piece that highlights your achievements, qualifications and experience in the sales and marketing field. You may also see Letter Templates

Sample Real Estate Investor Marketing Letter

Sample Online Marketing Letter

Sample Mortgage Marketing Letter

Sample Marketing Proposal Letter

Sample Marketing Letter to Physician

Sample Product Marketing Letter

Sample Marketing Letter to Friends and Family

Sample Marketing Letter to Customer

Sample Marketing Letter to Client

Sample Marketing Letter to CEO

Sample Marketing Letter of Intent

Sample Marketing Letter for Services

Sample Marketing Letter for New Business

Marketing Letter Example

Sample Marketing Job Application Letter

Sample Marketing Introduction Letter

Sample Marketing Interview Thank You Letter

Sample Marketing Donation Letter

Sample Marketing Condolence Letter

Sample Marketing Letter

Sample Sales and Marketing Letter

Sample Real Estate Marketing Letter

Sample Journal Of Marketing Letter

Sample Insurance Marketing Letter

 With the information we provide about sample marketing letter

, We hope you can be helped and hopefully set a precedent with you . Or also you can

see our other references are also others which are not less good about 10 Contoh Email Marketing Terbaik dan Alasannya

, So and we thank you for visiting.
open contoh marketing : https://www.template.net/business/letters/marketing-letter-template/

10 Contoh Email Marketing Terbaik dan Alasannya

 10 Contoh Email Marketing Terbaik dan Alasannya

 10 Contoh Email Marketing Terbaik dan Alasannya

contoh email marketing yang menarik - Kita sebagai seorang karyawan tentu membutuhkan inspirasi dari beberapa contoh terkait dengan email marketing berkualitas yang dapat membantu dalam upaya peningkatan keterampilan kita di dalam bekerja. Sebenarnya, bukan hal sulit untuk memperoleh contoh email khususnya di internet, tetapi untuk menemukan contoh terbaik tentu bukan hal mudah. Kita harus mampu menemukan contoh yang benar-benar terbaik untuk mendukung kemajuan dari hasil pekerjaan kita. Oleh karena itu, kami menyediakan beberapa contoh dari beberapa email marketing terbaik pada beberapa poin berikut ini, sebelum anda membaca lebih lanjut tentang artikel ini anda bisa cek dulu email hosting yang disediakan oleh pusat hosting.

1. BuzzFeed

Kami menetapkan BuzzFeed sebagai contoh pertama dari email marketing yang baik. Apa saja hal menarik dari email BuzzFeed? Hal yang menarik tersebut terletak pada judul subjek dan teks peninjauan awal. Teks peninjauan awal selalu terkesan pendek namun menyentuh. Teks tersebut selalu membuat kita merasa penasaran dan tidak sabar untuk segera membuka email. Konten email pun selalu membuat kita merasa puas. Contoh, apabila pada peninjauan awal menekankan pada pertanyaan, kemudian konten menerangkan mengenai jawaban atas pertanyaan. Kemudian, terdapat penggambaran yang jelas di dalam konten, meskipun kita memutuskan untuk menggunakan gambar ataupun tidak.

Kunjungi website : buzzfeed.com

2. Brain Picking

Pada tampilan awal mungkin anda tidak akan memilih email marketing ini sebagai salah satu email favorit. Namun, ketika anda telah melihat apa konten didalamnya, mungkin anda akan terpesona. Apalagi bila anda adalah seseorang yang tertarik di dunia sains dan beberapa ilmu pengetahuan lain, email ini menyediakan banyak informasi tentang pengetahuan umum dan baru yang akan menarik perhatian bagi anda yang menyukai dunia ilmu pengetahuan.

Kunjungi website : brainpickings.org

3. RunKeeper
Kebanyakan orang membenci email berisi laporan berkala. Dalam hal ini email marketing ini tidak membuat orang-orang kecewa. Mengapa? Hal ini dikarenakan pada konten gambarnya yang sangat menarik sehingga mampu mengambil perhatian dari para pembaca. Pertama, gambar dengan komposisi paling bagus diletakkan pada porsi ukuran yang lebih besar sehingga orang tertarik untuk mengklik gambar tersebut. Konten berita didalamnya terasa sangat menarik, sehingga membuat banyak orang menyukainya. Kelebihan lain adalah terdapat pula versi mobile, sehingga menambah kelebihan dari email ini.

Website  : http://runkeeper.com/

4. 1-800 Contacts
Email marketing ini memberi layanan dalam hal proses transaksi ketika anda ingin membeli suatu produk. Proses transaksi biasanya cukup lama. Penawaran dari email ini adalah adanya informasi mengenai sejauh mana proses transaksi tersebut telah sampai. Maka dengan informasi tersebut anda tidak perlu mencari informasi lebih jauh sehingga dapat menggunakan waktu untuk mengurusi hal penting yang lain.

Website : http://www.1800contacts.com/

5. Salt House Inn
Kelebihan dari email marketing ini terletak pada kualitas gambarnya, hampir sama dengan RunKeeper. Tetapi email ini terasa lebih mudah untuk diakses. Gambar yang terdapat di dalam email tersebut biasanya bersumber dari Instagram.

Website : http://salthouseinn.com/

6. Nosh.On.It
Email marketing ini menyediakan berbagai hal yang anda butuhkan untuk memasak. Ini peluang baik bagi anda yang setiap hari selalu memasak dan tidak memiliki waktu luang untuk berselancar mencari resep dari berbagai blog. Email ini menyediakan apa yang anda butuhkan. Juga ada tambahan pernyataan dari chef dan beberapa saran untuk membuat masakan tertentu. Email inipun mudah untuk dialihkan kepada pengguna email lain. Maka ketika anda sebagai pengelola, anda tidak perlu mengingat siapa saja pelanggan dari email anda, cukup klik forward maka secara otomatis akan muncul berbagai pilihan untuk mengalihkan.

7. Eurostar
Eurostar adalah sebuah email marketing dalam bidang wisata. Konten didalamnya menyediakan berbagai layanan wisata baik sebelum atau ketika anda sedang dalam aktivitas wisata. Gambar yang tertera di dalam email terasa cukup nyata untuk diamati. Hal ini mampu membangkitkan keinginan kita untuk berwisata di lokasi pada gambar secara langsung. Penggunaan bahasa yang sederhana memudahkan dalam mengakses email ini, hal ini menjadikan pembaca nyaman untuk tenggelam di dalam konten yang disediakan.

8. AT&T
Email marketing ini menyediakan konten perbelanjaan online. Email ini menyediakan berbagai produk yang dapat dibeli dengan menggunakan gambar dengan kualitas baik dipadu dengan warna yang menarik, juga mudah pula untuk diakses. Email ini memberi layanan kepada kemudahan untuk melakukan pembelian barang oleh fitur yang menyediakan nomer telepon sang penjual. Akan terasa lebih nyaman apabila transaksi pembelian dilakukan dengan media telepon.

9. Brit + Co
Email marketing ini menarik pada teks peninjauan awal yang memang menggambarkan tentang konten didalamnya. Apabila pada teks awal tertulis ada sebuah promo, maka di dalam konten memang promo tersebut ada tanpa penggunaan syarat yang akan mempersulit pembaca untuk memperoleh penawaran yang diterima.

10. Uber

Uber adalah sebuah email marketing yang menawarkan pelayanan layaknya taksi. Slogan yang digunakan adalah “better faster cheaper than taxi”. Desain layout yang diterapkan cukup menarik serta mudah untuk diakses dan diamati. Gambar di dalam konten memberi informasi secara jelas, cukup tergambar jelas di dalam gambar sehingga tanpa membuka email pun sudah dapat dimengerti mengenai konten didalamnya.

Beberapa poin diatas adalah contoh dari email marketing berkualitas yang dapat dijadikan referensi untuk melakukan hal yang sama. Ambil beberapa poin penting dari email sebagai salah satu pemasaran yang terbaik. untuk menjalankan email marketing anda harus mempunyai hosting email yang tangguh dan dapat anda andalkan. untuk hal ini pusat hosting adalah salah satu pilihan penyedia layanan hosting email yang cukup berpengalaman tentang semua layanan email. silahkan miliki email hosting untuk menambah kinerja marketing anda.

Dengan adanya informasi yang kami sajikan tentang contoh email marketing yang menarik

, harapan kami semoga anda dapat terbantu dan menjadi sebuah rujukan anda. Atau juga

anda bisa melihat referensi lain kami juga yang lain dimana tidak kalah bagusnya

tentang  12 Contoh Email Marketing Yang Baik

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buka contoh marketing : http://blog.pusathosting.com/2015/01/04/10-contoh-email-marketing-terbaik-dan-alasannya/

12 Contoh Email Marketing Yang Baik

12 Contoh Email Marketing Yang Baik

12 Contoh Email Marketing Yang Baik

 
contoh email marketing - Biasanya kita memerlukan inspirasi untuk melakukan pekerjaan kita dengan lebih baik. Tidak jadi masalah apakah Anda seorang master marketing dan memahami teknologi yang terus berkembang atau seorang pemula yang baru saja memulai marketing, kita semua memerlukan contoh-contoh yang luar biasa. Ini akan membantu kita lebih kreatif, menjadikannya sebagai eksperimen, dan meningkatkan marketing kita sendiri.

Biasanya inspirasi mudah didapat karena kebanyakan konten marketing bisa diakses semua orang. Anda bisa mencari di internet atau di jejaring sosial untuk melihat apa yang sedang diperbincangkan oleh koneksi-koneksi Anda.

Tetapi ada satu saluran marketing yang benar-benar sulit untuk menemukan contoh yang baik, yaitu email. Tidak ada yang biasa tentang email – umumnya Anda perlu berlangganan dulu ke sebuah contact list untuk menemukan contoh-contoh email yang bagus. Bahkan jika Anda sudah subscribe ke email-email yang bagus, mereka sering memborbardir Anda hari demi hari, sehingga cukup sulit untuk menemukan yang luar biasa diantara email-email itu.

Karena cukup sulit untuk menemukan contoh-contoh email marketing yang baik, maka artikel kali ini akan menyediakannya untuk Anda. Silahkan baca terus untuk menemukan sejumlah email yang keren dan mengetahui hal-hal apa yang membuatnya luar biasa – atau cukup scroll ke bawah untuk mendapatkan kesan umum dari masing-masing contoh.

Berikut ini adalah 12 contoh email marketing terbaik yang kami kutip dari HubSpot:

1. Warby Parker

Subject dari email ini adalah: “Uh-oh, your prescription is expiring.”

Contoh email dar Warby Parker

Ini adalah contoh pemicu email yang cerdas. Anda akan senang karena Warby Parker mengingatkan Anda tentang resep kacamata yang akan segera kadaluarsa dan perlu diperbaharui.

Lihat juga cara marketing mereka dibagian bawah email: Jika Anda tidak tahu ke mana harus pergi untuk memperbaharui subscription Anda, maka informasi bagi seorang optometris (pemeriksa mata) tepat dalam email. Dengan begitu seolah-olah tidak ada alasan untuk tidak berbelanja kacamata yang baru.

2. Charity: Water

Saat orang berbicara tentang email marketing, banyak dari mereka yang lupa menyebutkan email transaksional. Ini adalah jenis email otomatis yang masuk ke dalam inbox Anda setelah melakukan tindakan tertentu di sebuah website. Kontennya bisa apa saja mulai dari mengisi sebuah form sampai membeli sebuah produk.

Ketika seseorang menyumbang ke sebuah proyek, uang yang mereka sumbangkan akan menempuh banyak rute terlebih dahulu. Kebanyakan kegiatan amal tidak menjelaskan tentang rute tersebut sama sekali – Charity: Water menggunakan email-email otomatis untuk menunjukkan kepada donor bagaimana uang yang mereka berikan mengalir dari waktu ke waktu. Dengan timeline proyek dan jadwal yang menyertai, walaupun Anda tidak benar-benar membaca email – Anda langsung tahu dimana Anda berada dalam proses keseluruhan.

contoh email dari Charity: water

3. BuzzFeed

Pertama-tama, BuzzFeed memiliki subject email yang ditulis dengan keren dan teks pra-tampil (teks berwarna abu di samping subject email). Subject email yang digunakan selalu singkat dan memikat – yang cocok sempurna dengan konten BuzzFeed. Banyak yang sangat suka dengan ide teks pra-tampil yang melengkapi subject email.

Sebagai contoh, jika subject email adalah pertanyaan, maka teks pra-tampilnya adalah jawaban. Atau jika subject email adalah sebuah perintah (seperti contoh di bawah), maka teks pra-tampilnya tampak seperti pikiran logis berikutnya setelah teks tersebut:

Subject email



Ketika Anda membuka email, isinya juga luar biasa. Perhatikan teks alternatif yang terdapat dimana logo BuzzFeed dan gambar pertama seharusnya berada. Email tersebut masih menyampaikan apa yang ingin disampaikan – dan terlihat sangat baik – terlepas dari apakah Anda mengaktifkan gambar atau tidak. Ini adalah sesuatu yang harus ada dalam setiap email marketing .

Tanpa gambar:

Contoh email BuzzFeed tanpa gambar

Dengan gambar:

Contoh email BuzzFedd dengan gambar

4. Canva

Yang menarik dari email Canva adalah kesederhanaannya. Ketika email tersebut muncul dengan konsep desain baru, mereka memungkinkan para subscriber mereka tahu dengan mengirimkan sebuah email seperti yang Anda lihat di bawah ini.


Contoh email dari Canva

Masing-masing memberikan deskripsi singkat, menunjukkan pra-tampil, dan kemudian mendorong pembaca untuk mencobanya sendiri.

5. Birchbox

Subject email yang berasal dari layanan subscription produk kecantikan Birchbox berbunyi: “Kami Melupakan Sesuatu di Box Februari Anda!”

Tentu saja, mereka sebenarnya tidak lupa untuk memberikan kode diskon tersebut dalam box nya – tetapi itu adalah sebuah cara cerdas untuk mendapatkan perhatian.

Contoh email BIRCHBOX

6. Cook Smarts

Perusahaan ini mengirim resep masakan enak dalam bentuk rencana hidangan ke dalam inbox subscriber setiap minggu. Email yang dikirim memiliki layout yang sangat apik: Setiap email mengandung tiga sesi berbeda (satu untuk menu, satu untuk tutorial dapur, dan satu untuk tip). Ini berarti Anda tidak harus mencari sendiri bagian paling menarik dari tulisan-tulisan blog mereka – Anda tahu persis dimana harus mencari setelah satu atau dua email.

Selain itu ada ajakan  “Forward To A Friend” pada bagian kanan atas email. Email seperti ini sangat mungkin untuk di-forward banyak orang.

Contoh email Cook Smarts

7. Dropbox

Mungkin sulit bagi Anda untuk menyukai sebuah email dari perusahaan yang belum pernah Anda gunakan produknya. Tetapi Dropbox menemukan sebuah cara untuk membuat email “kembali lagi ke kami!”-nya menawan dan lucu.

Mereka juga selalu mempertahankan emailnya singkat dan cantik untuk menekankan pesan bahwa mereka tidak ingin mengganggu, mereka hanya ingin mengingatkan penerima bahwa mereka ada dan mengapa mereka bisa membantu.

Ketika mengirim jenis-jenis email seperti ini, Anda bisa memasukkan sebuah insentif bagi penerima untuk datang kembali menggunakan layanan Anda, seperti kupon yang ada batas kadaluwarsanya.

Contoh email dari Dropbox

8. Paperless Post

Bagian header dari email ini sangat menarik. Pertama, ia memberikan ajakan-ajakan yang jelas termasuk rasa adanya urgensi : “Yang Pertama Dari Yang Utama : Kirim Kartu Kepada Ibu!”

Kemudian, bagian sub-header menanyakan sebuah pertanyaan yang memaksa penerima untuk berpikir kepada diri mereka sendiri. “Kau tidak mungkin melupakan Hari Ibu, kan?”

Di bawah isian ini, desain grid sederhana yang mudah untuk dilihat sekilas dan cukup menarik secara visual. Klik pada salah satu diantara kartu tersebut dan Anda akan langsung diarahkan ke halaman pembelian.

contoh email dari Paperless Post

9. Stitcher

Manusia haus akan pengalaman personal. Ketika email tampak dibuat khusus untuk Anda, Anda akan merasa spesial – Anda tidak mendapatkan apa yang didapatkan setiap orang. Anda mungkin merasa seperti perusahaan mengirimi Anda email yang mengerti kondisi Anda, mereka peduli tentang preferensi Anda dan itu membuat Anda senang!

Itulah sebabnya mengapa banyak orang yang menyukai Email “Direkomendasikan untuk Anda” dari Stitcher tentang aplikasi radio show/podcast. Banyak orang cenderung mendengarkan episode-episode dari podcast yang sama meskipun bercabang ke episode yang lain. Tetapi konten Stitcher menginginkan pembaca untuk menemukan (dan subscribe) semua konten hebat lainnya yang mereka punya – dan hanya kmungkinan kecil bagi pembaca untuk tidak tertarik.

Email ini juga tampaknya menjadi contoh penggunaan desain responsif yang sangat brilian. Warnanya cerah, dan tidak begitu sulit untuk melakukan scroll dan klik – perhatikan bahwa call-to-action yang ada cukup besar untuk disentuh dengan jari.

Contoh email dari Stitcher

10. Turnstyle Cycle

Ketika seseorang menerima email dari spin studio TurnStyle Cycle, mereka akan merasa sedang membaca email dari seorang teman baik.

Dengan desain yang diperhatikan, mereka mempertahankan email yang dikirim tetap sederhana: sebuah header brand diikuti dengan teks biasa dan footer sederhana. Tetapi yang menarik perhatian adalah isinya. Sangat ramah dan tulus: “Kami tahu Anda sibuk dan tidak ingin Anda kehilangan sesuatu:” “Silakan beritahu kami jika kami bisa membantu mengakomodasi;” “Jangan sungkan menghubungi kami – kami ingin membantu :)“. Ditambah mereka memberikan kepada pembaca rincian-rincian yang perlu diketahui – pengingat apa yang pernah didaftar dan kapan, dan nomor telepon untuk menjangkau mereka.

Contoh email dari Turnstyle Cycle

11. Poppin

Menawarkan kupon dan diskon lewat email adalah sarana yang efektif untuk memperoleh sekaligus mempertahankan customer, karena siapa yang tidak ingin menghemat uang?

Warna yang cerah dan tebal serta jenis huruf yang lunak sangat serasi dengan branding mereka yang modern dan sejuk, dan desainnya juga sederhana dengan empat call-to-action.

Contoh email dari Poppin

12. Drybar

Terkadang, email yang terbaik memiliki desain yang paling sederhana. Email seperti ini sangat mudah ditelusuri, sehingga memudahkan bagi pembaca untuk mencerna apa yang disampaikan dalam email tersebut. Isinya sederhana tetapi cerdas dan serasi dengan brand mereka.

Karena tujuan email ini memberitahu sebuah produk baru dan bukan untuk mengonversi seseorang menjadi lead atau customer, maka batasi informasi hanya sampai disitu.

Contoh email dari Drybar

12 poin di atas adalah contoh email yang paling menarik yang bisa Anda jadikan referensi. Anda bisa menerapkan ide-ide tersebut untuk kampanye email berikutnya, atau mencoba free email marketing jika belum menjadi DocoBlast customer.

Have fun with email marketing and good luck!

Dengan adanya informasi yang kami sajikan tentang contoh email marketing

, harapan kami semoga anda dapat terbantu dan menjadi sebuah rujukan anda. Atau juga

anda bisa melihat referensi lain kami juga yang lain dimana tidak kalah bagusnya

tentang Bikinin 5 slogan tema makanan yang berima sama

. Sekian dan kami ucapkan terima kasih atas kunjungannya.
buka contoh marketing : http://blog.docoblast.com/2015/06/09/12-contoh-email-marketing-yang-baik/