Journalists' Advice on How to Write Press Releases They'll Actually Read

Journalists' Advice on How to Write Press Releases They'll Actually Read

Journalists' Advice on How to Write Press Releases They'll Actually Read

Marketers and public relations professionals can find plenty of advice on how to write a press release, but rarely is that advice directly from the journalists that press releases attempt to engage.

It turns out, journalists have a lot to say about press releases. It also turns out that marketers have a lot to learn.

Although I recently joined an inbound marketing agency, I'm a 25-year veteran the Chicago Sun-Times and the Contra Costa Times, among other. For decades I started my mornings weeding through the press releases in my inbox, one finger hovering over the "delete" key and ready to strike.

Wondering whether things have gotten better lately, I reached out to several journalist friends.

"Most of what I get is garbage," said Mary Pols, a longtime Portland Press-Herald/Sunday Telegram reporter who has also worked at the Los Angeles Times.

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